2026
★ Fastest Subaru since 2014 5th in class
10:28.728
Full course — 14,115 ft summit finish
Pikes Peak International Hill Climb · 2026
Sober Racing
Car #281 · Subaru Impreza WRX STI · Zach Sober
The Race to the Clouds
12.42 miles.
156 corners.
One shot at the summit.
The second-oldest motorsport event in America, run on a paved ribbon that switchbacks up a Colorado fourteener. One car, one clock, one shot at the summit.
- 12.42 miles
- of mountain road
- 156 corners
- start to summit
- 4,720 ft
- of elevation gain
- 14,115 ft
- summit finish
Race day · June 24
No run-offs. No second attempts. Just the mountain.
The Driver
Zach Sober
Houston, Texas
Zach Sober grew up in a racing family in Houston, Texas. His father drag raced, and Zach was competing at Houston Motorsports Park before he had a driver’s license.
From there he built an unusually broad résumé — 20-plus SCCA national autocross events, 40 national rallycross rounds, and stage rally as far afield as Croatia — before turning to Time Attack with Global Time Attack and Super Lap Battle in 2019. In 2022 he reset long-standing records at Road Atlanta and Buttonwillow in the same Subaru he now runs up the mountain.
He crewed at Pikes Peak before ever taking it on himself. Since his 2024 rookie run he has moved up the Time Attack 1 order every single year.
- Fastest Subaru up Pikes Peak since 2014 — 10:28.728 (2026)
- Global Time Attack & Super Lap Battle competitor since 2019
- Reset long-standing lap records at Road Atlanta and Buttonwillow (2022)
- 20+ SCCA national autocross events · 40 national rallycross rounds
- Three-time Pikes Peak finisher — up the order every year
Pikes Peak · Time Attack 1
Up the order, every year
In 2026 — his third year on the mountain — Zach ran 10:28.728, the fastest a Subaru has climbed Pikes Peak since 2014.
2025
6th in class
4:33.593
Course shortened to Glen Cove — 85+ mph summit winds
2024
7th in class
11:14.233
Rookie year
“It was the coolest experience of any event I’ve done, by far.”
— Zach Sober
The Machine
2013 Subaru Impreza WRX STI
Tangerine Orange Pearl 1 of 100 Special Edition #281
A 2013 Impreza WRX STI in the rare 1-of-100 Tangerine Orange Pearl — turbocharged boxer, all-wheel drive, and set up to keep making power in the thin air above 14,000 feet.
- Engine
- Forged boxer · stock heads & cams
- Turbo
- Extreme Turbo Systems
- Drivetrain
- Symmetrical AWD
- Suspension
- MeisterR coilovers
- Management
- Haltech ECU
- Fuel
- Radium FIA cell + surge tank
Practice · dawn
The mountain opens before sunrise. So does the work.
Race Week · June 2026
Four days on the mountain
From midnight scrutineering to the dawn practice runs to the summit push — the story of the 2026 campaign, told in order. The build in black & white, the mountain in colour.
Selected Frames
Highlights
Partnership · 2027 Season
Put your brand on the mountain.
The Pikes Peak International Hill Climb is the second-oldest motorsport event in America — 12.42 miles of live, streamed-worldwide racing to a 14,115-foot summit, first run in 1916.
Car #281 is a proven Time Attack 1 contender that has climbed the order three years running, in a livery no one forgets. A partnership puts your brand on the car, the driver, and every story we tell from the mountain — on site, on social, and in the content we shoot all race week.
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Livery placement
Your logo on the #281 Subaru — the most-photographed surface we own.
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Driver & crew kit
Branding on the race suit, helmet, and team apparel.
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Digital presence
Features here and across Instagram & Facebook.
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Original content
Pro race-week photo & video built around your brand.
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Events & hospitality
Appearances, paddock access, and ride-along experiences.
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Custom activation
Campaigns and integrations shaped to your goals.